Visit Maldives broadens campaign with CNN

The Edition
Shahudha Mohamed
Tourists arriving at Velana International Airport after Maldives reopened its borders. PHOTO: MIHAARU
Shahudha Mohamed
11 December 2020, MVT 11:47
Visit Maldives further broadened the ongoing global advertising campaign with CNN to promote the destination as one of the safest destinations for vacation amid the COVID-19 pandemic.
Initially launched with the reopening of the borders, Maldives Marketing and Public Relations Corporation (MMPRC) stated that the main objective of the campaign is to keep Maldives as the top-of-mind destination for travelers on a global scale through digital and online components such as TV commercials, vignettes and digital display banners on the CNN homepage.

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