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The city of Santa Cruz has hired a marketing firm to help city staff rebrand the city's current logo, a rendition of a lighthouse, and revamp its website, among other efforts to modify its visual identity.

United statesBritish columbiaAaron pomerantzJane mioSanta cruz communicationsSetsail communicationsLondon nelson community centerSanta cruzSanta cruz communications manager erika smartCruz communications manager erika smartSanta cruz sentinelSetsail marketingMakes santa cruzSetsail communications director alfred de veraFamily feud styleFamily feud