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J D Power: Customer Loyalty among Live TV Streamers Much Stronger than Cable and Satellite Customers

Only 12% of live streaming VMVPD’s plan to switch providers compared to 21% for cable and satellite; YouTube TV had the highest customer satisfaction

Cost Sensitivity and Navigation Challenges Emerge as Key Factors Contributing to Streaming Subscriber Churn and Content Catalog Fatigue

Ian Greenblatt and Carl Lepper of J.D. Power discuss how streaming service providers face new challenges moving into 2023 as the industry faces headwinds driven by rising inflation, the prospects of a global recession, and an arms race of content spending in the service of customer acquisition.

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