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Lynette Kaylor News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Why the Upfronts Are So Yesterday

The internet fostered the ability to make changes on a continual basis, so how come national broadcast advertising is still being transacted in the upfronts (the same format that started in 1962), which require an annual dollar and audience-reach commitment in advance to buy and sell advertising?

PubMatic launches Activate, Bringing Automation to Deals for CTV

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