TZP Group Acquires a Majority Stake in Kindred Bravely
TZP partners with Co-Founders Deeanne and Garret Akerson to build next chapter of direct-to-consumer brand for maternity and breastfeeding apparel
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NEW YORK, April 12, 2021 /PRNewswire/ TZP Group ( TZP ), a multi-strategy private equity firm, announced today that TZP Small Cap Partners II, L.P. has acquired a majority stake in Akerson Enterprises LLC d/b/a Kindred Bravely ( Kindred Bravely or the Company ), a leading provider of maternity and nursing basics apparel.
Kindred Bravely
Launched in 2015 by Deeanne Akerson and Garret Akerson, Kindred Bravely is a digitally-native, direct-to-consumer brand focused on basics apparel for pregnant and nursing mothers. The Company s products span multiple categories, including bras, loungewear, underwear, and sleepwear, amongst others. Built on the solid foundation of providing comfort and functionality that supports an
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