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Breastfeeding Apparel Company Kindred Bravely Receives Strategic Investment from TZP Group
Digitally native, direct-to-consumer maternity brand starts next chapter with TZP partnership
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SAN DIEGO, April 21, 2021 /PRNewswire/ Kindred Bravely, a premium maternity and breastfeeding apparel brand, announced that TZP Group, a multi-strategy private equity firm, has acquired a majority stake in Akerson Enterprises LLC dba Kindred Bravely to help grow the Kindred Bravely brand and bring comfort to even more moms. Our mission has always been to bring comfort and community to new and expecting moms, and TZP s expertise, capital, and connections will help us expand that mission, said Deeanne Akerson, Kindred Bravely s co-founder and designer.
TZP Group buys stake in US maternity apparel brand Kindred Bravely fibre2fashion.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from fibre2fashion.com Daily Mail and Mail on Sunday newspapers.
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TZP Group has tapped its Small Cap Partners II fund to buy a majority stake in maternity and nursing apparel company Kindred Bravely.
Launched in 2015, Kindred Bravely is a digital-native direct-to-consumer brand for basic apparel for pregnant and nursing mothers.
Its products include bras, loungewear, underwear, sleepwear and more. Its aim is to offer comfort and functionality.
The company was founded by Deeanne Akerson and Garret Akerson, who will continue as co-CEOs and maintain a significant stake in the business.
TZP partner Dan Gaspar said, at “Kindred Bravely is an incredible brand with a loyal and growing customer base. We are excited to partner with the Akersons and the Kindred Bravely team as the Company continues its rapid growth trajectory.”
TZP Group Acquires a Majority Stake in Kindred Bravely
TZP partners with Co-Founders Deeanne and Garret Akerson to build next chapter of direct-to-consumer brand for maternity and breastfeeding apparel
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NEW YORK, April 12, 2021 /PRNewswire/ TZP Group ( TZP ), a multi-strategy private equity firm, announced today that TZP Small Cap Partners II, L.P. has acquired a majority stake in Akerson Enterprises LLC d/b/a Kindred Bravely ( Kindred Bravely or the Company ), a leading provider of maternity and nursing basics apparel.
Kindred Bravely
Launched in 2015 by Deeanne Akerson and Garret Akerson, Kindred Bravely is a digitally-native, direct-to-consumer brand focused on basics apparel for pregnant and nursing mothers. The Company s products span multiple categories, including bras, loungewear, underwear, and sleepwear, amongst others. Built on the solid foundation of providing comfort and functionality that supports an