Jack Stacey and David Gyertson of Earnest remain (mostly) positive about generative AI, predicting it will level the playing field for search engines and sift through the nonsense.
SEOs have speculated that brand mentions are a ranking factor in Google’s search algorithm for many years. Of course, Google doesn’t reveal the inner workings of its algorithm, but nonetheless search marketers are constantly striving to crack the code to organic search success, says Dave Colgate, head of SEO at Vertical Leap.
There are many parameters used in measuring website performance. Ranking, for instance, is one of the most essential especially when it comes to marketing.