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$111 Billion Spent on Subscription-Based Apps in 2020, Top-100 Apps Take 11 7% Share: Sensor Tower

Top 100 subscription apps earned $13B in 2020, YouTube leads

Amid Covid-19, top 100 subscription apps earned $13 billion in 2020, YouTube leads

YouTube Suspends Trump s Channel Global consumer spending in the top 100 non-game subscription-based apps grew 34 per cent (year-over-year) from $9.7 billion in 2019 to $13 billion last year. YouTube was the subscription app leader across both Apple and Google app stores, earning $991.7 million in gross revenue globally and $562 million in the US alone. According to data provided by app analytics firm Sensor Tower, revenue from the top 100 earning non-game subscription apps represented about 11.7 per cent of the $111 billion that consumers spent on in-app purchases last year. YoutubeIANS According to Sensor Tower Store Intelligence data, in Q4 2020, 86 of the top 100 earning non-game apps worldwide offered subscriptions, down slightly from 89 in Q4 2019. Consumers have historically spent more on the App Store than on Google s marketplace, and the same holds true for subscription apps, the company said in a statement on Thursday.

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