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Hearing aid maker Sonova has purchased Sennheiser’s consumer division.
The purchase is a bid to diversify Sonova’s product offerings and gain access to a younger audience.
German company Sennheiser is a big player in the personal audio market, but it’s about to get a new owner. Swiss-based Sonova has acquired Sennheiser’s consumer division in a €200 million (~$241 million) cash deal.
According to
Reuters, the planned purchase is a play by Sonova the world’s largest hearing aid maker to gain access to a younger market segment. Currently, Sonova’s hearing aids and cochlear implants primarily cater to older users with hearing problems.
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Source: Sony
Sony has been in the top spot before with its WH-1000XM3, which were the best ANC headphones on the market
before they were replaced by the WH-1000XM4. Sony s flagship cans have become the benchmark for the industry as a whole, forcing others to catch up. What makes them so good is the unique QN1 processor and a dual noise sensor that work together to block out ambient sound. For a daily commute on a bus or train, walking on a busy street, or sitting on a flight, the WH-10000XM4 are up to the task.
If you re confused about why they look like their predecessors, don t be. It s just Sony not bothering to change anything about the overall design. These headphones are almost carbon copies of their predecessors, although that s not necessarily a bad thing.