o Programmatic
1 n et revenue increased by 30% to $161.6 million (2019: $124.2million) offset by an anticipated decrease of 43% in Performance
2 activity o Total net revenue increased by 12% to $184.3 million (2019: $164.0 million) with 88% of net revenues generated from Programmatic activities compared to 76% in 2019, and 91% in Q4 2020 - see table below · Record H2 adjusted EBITDA
3 of $58.7 million, up 51% vs. H2 2019 o Full year 2020 adjusted EBITDA of $60.5 million (2019: $60.4 million) impacted by Covid-19 related and industry-wide headwinds across global advertising markets in H1 2020 o I ncrease in Programmatic activities, mainly attributable to revenue growth in Connected TV ( CTV ), self-serve platform as well as the DSP offerings in private marketplaces. This was offset by the anticipated decrease in Performance activities
News Category Global Banking & Finance Reviews
Adverty and Verizon Media announce new deal to enable a huge range of brands and audiences to access Adverty s innovative ad formats within gaming
STOCKHOLM, Jan. 27, 2021 /PRNewswire/
Adverty AB (publ) today announces a new deal with global media and technology company Verizon Media, a division of Verizon Communications Inc., which houses a trusted media ecosystem of premium brands and industry-leading technology platforms. The integration of Adverty s platform will enable Verizon Media s wide range of advertisers and audiences to access Adverty s seamless ad inventory at scale.
Adverty will connect to Verizon Media s Sell-Side Platform (SSP), enabling its unique and unobtrusive ad offering to reach wider audiences within gameplay, to maximise brand exposure and publisher monetisation.