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Adverty and Verizon Media announce new deal to enable a huge range of brands and audiences to access Adverty s innovative ad formats within gaming
STOCKHOLM, Jan. 27, 2021 /PRNewswire/
Adverty AB (publ) today announces a new deal with global media and technology company Verizon Media, a division of Verizon Communications Inc., which houses a trusted media ecosystem of premium brands and industry-leading technology platforms. The integration of Adverty s platform will enable Verizon Media s wide range of advertisers and audiences to access Adverty s seamless ad inventory at scale.
Adverty will connect to Verizon Media s Sell-Side Platform (SSP), enabling its unique and unobtrusive ad offering to reach wider audiences within gameplay, to maximise brand exposure and publisher monetisation.