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Among the most popular places to visit is Birmingham, where you can indulge your inner child at Cadbury World, the famous chocolate factory.
Home to many architectural gems, the futuristic Library of Birmingham and gleaming Selfridges Bullring shopping centre are two modern triumphs not to be missed.
A canal in central Birmingham (Photo: Shutterstock)
The city is renowned for its dining scene, which ranges from the flavourful family-run eateries of Balti Triangle to its Michelin-star restaurants.
For something a little different, explore the city by canal boat. Birmingham has more miles of canal than Venice and there’s plenty of beautiful scenery to take in across the city, where you might like to stay for a night or two on your way to the home of Shakespeare, Stratford-upon-Avon.