Sebamed-HUL soap opera continues as the company blames HUL for going to the court without a prior notice
The
Bombay High Court on January 11 passed an injunction order after HUL took
Sebamed’s campaign that took a dig at the company’s soap range to the court restraining its campaign from all mediums.
However, Sebamed wasn’t given a prior notice by HUL and the arguments will continue today. After the Bombay High Court restrained Sebamed’s commercials from all mediums, the company has now blamed rival
Hindustan Unilever for taking the matter to court without giving a prior notice to Sebamed.
The ad war between Sebamed and HUL escalates
The ad war between Sebamed and Dove intensifies as HUL plans to take suitable legal action against the former.
Sebamed released a print ad and digital commercials taking a direct dig at HUL’s Dove.
Hindustan Unilever (HUL) said in a media interview that the company will take a ‘suitable action’ against rival Sebamed’s print ads that targeted its soap brands.
The German personal care brand Sebamed claimed that its cleansing bar is better than soaps like Dove, Rin, Pears and Lux that its competitor Hindustan Unilever offers.
Sebamed also released a video campaign titled ‘Doodh Jaise Safed Soap Ka Sach’ that directly mentioned its competitors and claimed that its cleansing bar has a Ph level of 5.5, lower than that of HUL s Dove (7) and Lux (10). It also intended to urge its customers to make informed choices and listen to science.