The ad war between Sebamed and HUL escalates
The ad war between Sebamed and Dove intensifies as HUL plans to take suitable legal action against the former.
Sebamed released a print ad and digital commercials taking a direct dig at HUL’s Dove.
Hindustan Unilever (HUL) said in a media interview that the company will take a ‘suitable action’ against rival Sebamed’s print ads that targeted its soap brands.
The German personal care brand Sebamed claimed that its cleansing bar is better than soaps like Dove, Rin, Pears and Lux that its competitor Hindustan Unilever offers.
Sebamed also released a video campaign titled ‘Doodh Jaise Safed Soap Ka Sach’ that directly mentioned its competitors and claimed that its cleansing bar has a Ph level of 5.5, lower than that of HUL s Dove (7) and Lux (10). It also intended to urge its customers to make informed choices and listen to science.