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Desserts for every demographic

Sweet good brands can keep consumers coming back by leaning into emerging demographic trends, launching products that appeal to the priorities of different age groups.

Melissa altobelliPaul stippichOtis spunkmeyerSeb siethoffLos angeles based aspire bakeriesRubicon bakersSpire bakeries 107977

Small sizes winning big for desserts

Smaller desserts are satisfying a number of consumer needs.

Salt lake cityUnited statesMelissa altobelliPaul stippichOtis spunkmeyerSeb siethoffPar grandinettiRocky mountain piesSalt lakeRubicon bakersSugar cookieBanana brown butterChocolate fudgeLos angeles based aspireSpire bakeries 107977

Consumers embracing newstalgic sweet goods

Brands are finding ways to elevate classic offerings and tried-and-true flavors.

Otis spunkmeyerPaul stippichMelissa altobelliSeb siethoffLos angeles based aspire bakeriesSpire bakeries 107977

Demand for sweet goods strong amid inflation

While inflation is draining consumers’ dessert dollars, they aren’t giving up their beloved sweet goods any time soon.

Seb siethoffMelissa altobelliRubicon bakersBaking businessAking amp snackAking and snackOsland publishingAkery and snacksNack and bakeryIlling amp baking newsIlling and baking newsNack food amp wholesale bakingAking management

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