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Desserts for every demographic

Sweet good brands can keep consumers coming back by leaning into emerging demographic trends, launching products that appeal to the priorities of different age groups.

Melissa altobelliPaul stippichOtis spunkmeyerSeb siethoffLos angeles based aspire bakeriesRubicon bakersSpire bakeries 107977

Small sizes winning big for desserts

Smaller desserts are satisfying a number of consumer needs.

Salt lake cityUnited statesMelissa altobelliPaul stippichOtis spunkmeyerSeb siethoffPar grandinettiRocky mountain piesSalt lakeRubicon bakersSugar cookieBanana brown butterChocolate fudgeLos angeles based aspireSpire bakeries 107977

Consumers embracing newstalgic sweet goods

Brands are finding ways to elevate classic offerings and tried-and-true flavors.

Otis spunkmeyerPaul stippichMelissa altobelliSeb siethoffLos angeles based aspire bakeriesSpire bakeries 107977

Old favorites and new flavors popular with cookie lovers

While chocolate and vanilla never go out of style, consumers are showing a willingness to try new things.

United statesOtis spunkmeyerKara jaggersJulien suignardSally lyons wyattPaul stippichLynn dornblaserLos angeles based aspire bakeriesBrioche pasquierSalted caramelFig poppy seedSpire bakeries 107977

Cookie multipacks a winner with consumers

Cookie lovers are also looking for treats that provide added value like nutrition benefits and help with dietary requirements.

United statesJonna parkerLynn dornblaserOtis spunkmeyerSally lyons wyattPaul stippichJulien suignardKara jaggersInternational dairy deli bakery associationLos angeles based aspireGalaxy dessertsBrioche pasquierSpire bakeries 107977

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