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Keyword Match Types Still Matter (Phrase & Exact Match Are Not Obsolete)
As big search pushes hard for "keywordless" search, read about why match types still play an important role in a paid search strategy
James svoboda
Service ads
Microsoft advertising
Didnt take match type changes well
Google event after the announcement
Quality score
Search query reports
Dynamic keyword insertion
Dynamic search ads
Local service ads
Local search
We re trending toward keywordless
Performance max
Single keyword ad groups
Russian roulette
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