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Google Ads will create AI-powered assets that target search queries

Automatically created assets will now have the ability to leverage query-based generative AI at the campaign level.

Greg finnGoogle marketing liveGoogle adsSensitive skinDynamic keyword insertionGet generativeSearch engineCypress northMarketingo clock

Keyword Match Types Still Matter (Phrase & Exact Match Are Not Obsolete)

As big search pushes hard for "keywordless" search, read about why match types still play an important role in a paid search strategy

James svobodaService adsMicrosoft advertisingDidnt take match type changes wellGoogle event after the announcementQuality scoreSearch query reportsDynamic keyword insertionDynamic search adsLocal service adsLocal searchWe re trending toward keywordlessPerformance maxSingle keyword ad groupsRussian roulette

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