Grab Launches First GrabKitchen In Malaysia, Allows Several Orders With One Delivery Fee
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GrabFood customers looking to add some variety to their daily meals, or who are catering to multiple tastebuds in a group, can now order food from several selected restaurants while paying only one delivery fee. This comes following the opening of Grab’s first cloud kitchen – dubbed GrabKitchen – in Hartamas.
Essentially, GrabKitchen operates like a “co-working space” for several participating restaurants, where they gather under one roof to cook. Customers will then be able to “mix and match” orders from these restaurants and pay only a single delivery fee, as opposed to multiple delivery fees previously charged for orders from restaurants at different locations. At present, Malaysia’s first GrabKitchen houses 11 brands, including Kenny Rogers Roasters, Salad Atelier, Tasty Chapathi, myBurgerLab, and Lim Fried Chicken.
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Good news for food lovers who wouldn’t mind a bit of variety in their daily meals as Grab has now opened its first GrabKitchen in Malaysia, placing it in Hartamas. To date, the company has established 55 of these so-cloud ‘cloud kitchens’ across Southeast Asia since launching its first one in Jakarta, Indonesia, in 2018.
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A GrabKitchen is essentially a centralised kitchen or sharing cooking space (like those coworking spaces that gained popularity before the pandemic) for participating restaurants and food merchants. Consumers pay only a single delivery fee when they “mix and match” orders from GrabKitchen food merchants, and the food merchants themselves get to drastically save costs on facility upkeep.
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In response to the second Movement Control Order (MCO 2.0) that commenced on Jan 13, Grab Malaysia has lowered its commission ceiling for small and medium enterprises (SMEs) and slashed delivery fees to as low as 50 sen.
Thursday, 14 Jan 2021 05:06 PM MYT
The homegrown company will also continue to support its restaurant partners by absorbing all costs for self-pick up orders made via the Grab App and temporarily reduce commission to zero per cent if customers choose to pick up their orders themselves. Picture by Yusof Mat Isa
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KUALA LUMPUR, Jan 14 With the new standard operating procedures for businesses and eateries set by the government, Grab has reduced its commission ceiling further by up to five per cent for all food and mart merchants nationwide for four weeks from January 13 until February 10.