Grab Launches First GrabKitchen In Malaysia, Allows Several Orders With One Delivery Fee
2 minute read
GrabFood customers looking to add some variety to their daily meals, or who are catering to multiple tastebuds in a group, can now order food from several selected restaurants while paying only one delivery fee. This comes following the opening of Grab’s first cloud kitchen – dubbed GrabKitchen – in Hartamas.
Essentially, GrabKitchen operates like a “co-working space” for several participating restaurants, where they gather under one roof to cook. Customers will then be able to “mix and match” orders from these restaurants and pay only a single delivery fee, as opposed to multiple delivery fees previously charged for orders from restaurants at different locations. At present, Malaysia’s first GrabKitchen houses 11 brands, including Kenny Rogers Roasters, Salad Atelier, Tasty Chapathi, myBurgerLab, and Lim Fried Chicken.
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Good news for food lovers who wouldn’t mind a bit of variety in their daily meals as Grab has now opened its first GrabKitchen in Malaysia, placing it in Hartamas. To date, the company has established 55 of these so-cloud ‘cloud kitchens’ across Southeast Asia since launching its first one in Jakarta, Indonesia, in 2018.
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A GrabKitchen is essentially a centralised kitchen or sharing cooking space (like those coworking spaces that gained popularity before the pandemic) for participating restaurants and food merchants. Consumers pay only a single delivery fee when they “mix and match” orders from GrabKitchen food merchants, and the food merchants themselves get to drastically save costs on facility upkeep.