World No Tobacco Day is taking place on Wednesday, May 31, and South East Community Healthcare are encouraging all that smoke to use this date as their opportunity to quit or begin the process of quitting.
A European newspaper quotes a report attributed to a Russian news agency that US President Joe Biden sent CIA Director William Burns on a secret mission to Moscow and Kiev in mid-January. Russian President Vladimir Putin would have been offered 20 per cent of Ukrainian territory as part of an offer for peace and an […]
Representatives of the White House denied earlier media reports that CIA Director William Burns, on behalf of U.S. President Joe Biden, offered Russia to retain control over a fifth of the territory of Ukraine in exchange for the cessation of hostilities.
Australian Museum pivots to brand marketing after reopening to the public
March 16, 2021 10:58
The Australian Museum is encouraging Sydneysiders to ask ‘why?’ and question world history as they know it in a new campaign to relaunch the museum as a tourism destination.
The campaign comes after the museum’s reopening in November following a 15 month, $57.7 million transformation that increased the public spaces and improved its amenities. It also marks a shift from an exhibition-led approach to the Australian Museum’s marketing to a focus on brand.
The campaign was created by SomeOne and VCCP with Atomic 212 on board to amplify the ads through an integrated media buy, including outdoor, radio, print, social media, programmatic and online video.