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How A Glittering Campaign Helped The Australian Museum Sell 400,000 Tickets

How A Glittering Campaign Helped The Australian Museum Sell 400,000 Tickets
bandt.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bandt.com.au Daily Mail and Mail on Sunday newspapers.

Australian Museum continues to ask why in new campaign by agency SomeOne

Australian Museum continues to ask why in new campaign by agency SomeOne
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Australian Museum pivots to brand marketing after reopening to the public

Australian Museum pivots to brand marketing after reopening to the public March 16, 2021 10:58 The Australian Museum is encouraging Sydneysiders to ask ‘why?’ and question world history as they know it in a new campaign to relaunch the museum as a tourism destination. The campaign comes after the museum’s reopening in November following a 15 month, $57.7 million transformation that increased the public spaces and improved its amenities. It also marks a shift from an exhibition-led approach to the Australian Museum’s marketing to a focus on brand. The campaign was created by SomeOne and VCCP with Atomic 212 on board to amplify the ads through an integrated media buy, including outdoor, radio, print, social media, programmatic and online video.

Australian Museum relaunches with new campaign via SomeOne, VCCP and Atomic 212°

Australian Museum relaunches with new campaign via SomeOne, VCCP and Atomic 212°
campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.

Billy Blue uses AR to help school leavers start their adventure into design in new platform via SomeOne, VCCP Sydney and Unbnd

February 1 2021, 2:43 pm | BY Ricki Green | 4 Comments School leavers are now able to consider their study options by venturing inside various worlds brought to life through Augmented Reality, with a new platform that has transformed the traditional college course guide.   Sydney’s renowned design college has partnered with creative agencies SomeOne, VCCP and AR specialists Unbnd to reimagine how prospective students engage with them when considering where to study. Together they conceptualized and built a radical new take on the traditional prospectus approach to promotion. As students determine their study preferences, those wanting to learn more about courses in Branded Fashion, Interior Design, Graphic Design, Photography, Gaming, Artificial Intelligence and Programming are invited to Billy Blue College of Design at Torrens University Australia’s Start Your Adventure web-based Augmented Reality (AR) experience.

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