Three hundred $30 gift cards will go to lucky diners who eat at participating restaurants, order a seafood dish, then enter their name online for a chance to win.
By Staff
A campaign to drive seafood orders at Maine restaurants netted $33,000 in sales from diners over just six days.
The Gulf of Maine Research Institute in Portland launched “Split the Seafood Bill” as a one-day campaign on Dec. 16, 2020, to bolster sales of seafood during the pandemic.
After restaurants reported a strong response from customers, GMRI reached out to corporate partners to get funding to continue the program, according to a news release.
Using funding from Hannaford, Harvard Pilgrim Health Care, SMRT Inc. and People’s United Bank, with additional support from the Henry P. Kendall Foundation and the Goldie Anna Charitable Trust, Split the Seafood Bill was extended to run on four Thursdays from Feb. 18 to March 11.
By Staff
Two new initiatives are underway to support Maine’s seafood industry through the downturn it has experienced this year.
The state has launched a promotion aimed at home cooks, who have been one of the bright spots for seafood sales this year.
And on Dec. 16, the Gulf of Maine Research Institute in Portland will hold “Split the Seafood Bill Day,” an initiative that will cover half the cost of meals that include seafood sourced from the Gulf of Maine at any of 20 participating restaurants for the first 200 diners.
Branding and promotion website
The Maine Department of Marine Resources, with support from Gov. Janet Mills, launched the branding and promotion initiative last week with a $1 million investment from $20 million in CARES Act relief funds allocated for Maine s commercial fishing and seafood industry.