By Staff
A campaign to drive seafood orders at Maine restaurants netted $33,000 in sales from diners over just six days.
The Gulf of Maine Research Institute in Portland launched “Split the Seafood Bill” as a one-day campaign on Dec. 16, 2020, to bolster sales of seafood during the pandemic.
After restaurants reported a strong response from customers, GMRI reached out to corporate partners to get funding to continue the program, according to a news release.
Using funding from Hannaford, Harvard Pilgrim Health Care, SMRT Inc. and People’s United Bank, with additional support from the Henry P. Kendall Foundation and the Goldie Anna Charitable Trust, Split the Seafood Bill was extended to run on four Thursdays from Feb. 18 to March 11.