What s in a name? Inside the process of naming clinical trials fiercepharma.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from fiercepharma.com Daily Mail and Mail on Sunday newspapers.
Memorable pharmaceutical names including Ozempic don't happen by accident. Experts say there is a tested formula behind them and their maddening jingles.
“The typical reaction to a pharmaceutical name is like, ‘Who came up with that? They must have shouted it out when they were leaving a meeting,’” Scott Piergrossi, The Brand Institute's "chief namer," said. “But no. It is so intensive and so robust."
/PRNewswire/ Brand Institute is pleased to announce that it will be moderating a Virtual Round Table (VRT) hosted by the Harvard Business School Healthcare.