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Courtesy of Traction
NEW ACCOUNTING TOOL: A move to cloud-based software design means Traction users have improved access to farm management information. Traction is a cloud-based accounting application that brings a new approach to managing the farm.
Brian Stark was looking for a job. His position had ended at Trimble, where for more than 10 years he was involved in farm accounting and other tech-related areas, including FarmWorks software. He knew he could turn to opportunities at another tech firm, but a different idea appealed to him and two other colleagues innovate the world of farm accounting.
The trio Stark, Ian Harley and Scott Nusbaum saw an opportunity. “We found that no one was really going after the next generation of cloud-based technology for farm accounting,” Stark says.
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1/14/2021 In order to manage financial information and overall farm profitability, farmers have had to choose between non-farm-specific applications or legacy desktop software. This presented two challenges. Not only was it difficult to integrate accounting to field-level analysis, using older software that wasn’t always supported made it tough to maintain. The founders of Traction want to give farmers a better option. The platform captures all of a farmer’s financial and field information to provide an accurate view of operational performance using cutting-edge technology that is intuitive and expandable in the future. The ag tech start-up’s first cloud-based farm accounting application, Basic Accounting, enables farmers to manage their day-to-day cash accounting transactions from any connected device.