New Accounting Solution for Farmers
Friday Jan 29th, 2021
News Reporter It’s time for your Farm of the Future Report. I’m Tim Hammerich.
Indiana-based Traction Ag recently announced the launch of a new cloud-based farm accounting application, giving farmers the ability to manage cash accounting transactions on any computer, phone or tablet.
Director of Marketing Brian Stark says they’re providing a single platform for useful farm accounting information.
Stark… “When you look at farmers today, they use a variety of different software packages on their computer. We know a lot of them use QuickBooks. A lot of them have spreadsheets to track their data, different point solutions. I guess the heartburn comes in when you have all these different types of solutions that don t really integrate together and work together as one platform. That s where you kind of lose out when it comes to managing your farm.”
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1/14/2021 In order to manage financial information and overall farm profitability, farmers have had to choose between non-farm-specific applications or legacy desktop software. This presented two challenges. Not only was it difficult to integrate accounting to field-level analysis, using older software that wasn’t always supported made it tough to maintain. The founders of Traction want to give farmers a better option. The platform captures all of a farmer’s financial and field information to provide an accurate view of operational performance using cutting-edge technology that is intuitive and expandable in the future. The ag tech start-up’s first cloud-based farm accounting application, Basic Accounting, enables farmers to manage their day-to-day cash accounting transactions from any connected device.