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The VIT-A.P. School of Business (VSB) on Wednesday signed a Memorandum of Understanding (MoU) with the Digital Scholar, a firm that offers education in digital marketing. The university Vice-Chancellor S.V. Kota Reddy said the firm has expertise in marketing services and caters to sectors such as banking, hotels, manufacturing industries and educational institutions.
“With advancements in technology such as artificial intelligence (AI) and machine learning, marketers are better equipped to reach out to the consumers through digital devices,” he said. Dean, VIT School of Business S. Jeyavelu said the BBA course introduced with a specialisation in digital marketing is aimed at achieving all this and more.
It will help students to work on real life projects using latest technologies
“FinTech is changing business and financial models like never before. We are trying to address the growing demand for qualified FinTech professionals through our BBA programme with specialisation in FinTech,” said the Vice-Chancellor of VIT- AP University S.V. Kota Reddy, on Wednesday.
He was speaking after the VIT-AP School of Business (VSB), signed a Memorandum of Understanding with ALPHABETA and TOPXIGHT research labs. “ALPHABETA is a U.S.-based company that offers products and services to banks and financial services organisations,” he said.
He said the university combined classroom lessons and hands-on training, making students to work on real life projects using latest technologies with ALPHABETA as platform. After completing the two courses “FinTech Practice 1 and 2”, the students would be given certificates.