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February 04, 2021
Pexels
While global brands continue to dominate a large part of the Asian beauty pie, independent labels have been making waves of their own of late. One just needs to take a look at the headlines of the day to see how smaller/cult players are making money moves with their multi-million dollar deals.
In the past year alone, we’ve seen big deals being inked. Coty was reported to acquire a US$600 million (S$801 million) stake in Kylie Cosmetics while Shiseido made news for its US$845 million takeover of Drunk Elephant – the beauty label founded by Texan stay-at-home mum Tiffany Masterson in 2012.