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New brand Nuud aims to shake up the chewing gum sector Mother Design has created the look for Nuud, which despite its cheery styling and illustrations, comes with a serious message 14/04/2021 9:09 am We don’t tend to think of chewing gum as coming under the bracket of single-use plastic, but according to startup brand Nuud, millions of tons of polymer are contained in conventional, synthetic chewing gums. In response to this, Nuud’s mission is to make chewing traditional gum as unacceptable as using plastic straws, and to offer a natural, sustainable alternative. “Most people don’t know that regular chewing gum is made of single-use plastic and isn’t compostable,” says Keir Carnie, founder of Nuud. “UK councils spend around £60 million a year cleaning up gum from our streets. We want to tackle this and effect a wholescale change in behaviour when it comes to chewing gum. Made from the sustainably harvested tree sap chicle, Nuud gum decomposes as quickly as a ban

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