Gold is shining brighter this festive season even as battle rages in Gaza, threatening to spill over West Asian borders. Despite prices of the yellow metal moving up by 5.5% since outbreak of the Israel-Palestine conflict, sales have surged by up to 30% during Dussehra-Navratri from the year earlier, said leading jewellers such as Malabar Gold & Diamonds, PNG Jewellers and Senco Gold & Diamonds.
Gold Jewellery: Gold prices, which stood at ₹57,415 per 10 gm before the attacks by Hamas, have shot up to ₹60,612 in the past fortnight. "The upward trend has been visible since the month of Shraadh," said Saurabh Gadgil, managing director of PNG Jewellers.
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As much as 70% of Tanishq s 436 stores are outside large cities - 38% in places with 200,000-plus population and 32% in smaller towns - with the remaining 30% in metros and mini-metros, chief executive Ajoy Chawla said. Some of these are located in places such as Kudal in Maharashtra s Sindhudurg district, Bhawanipatna and Angul in Odisha, and Mirzapur and Balia in Uttar Pradesh.
Latha Radhakrishnan used to travel to Coimbatore city to buy gold jewellery from Tanishq s store there, but she now has the option to buy it closer home, as the Titan co-owned chain has opened an outlet at Pollachi.