As much as 70% of Tanishq s 436 stores are outside large cities - 38% in places with 200,000-plus population and 32% in smaller towns - with the remaining 30% in metros and mini-metros, chief executive Ajoy Chawla said. Some of these are located in places such as Kudal in Maharashtra s Sindhudurg district, Bhawanipatna and Angul in Odisha, and Mirzapur and Balia in Uttar Pradesh.
Latha Radhakrishnan used to travel to Coimbatore city to buy gold jewellery from Tanishq s store there, but she now has the option to buy it closer home, as the Titan co-owned chain has opened an outlet at Pollachi.
Gold Jewellery: As much as 70% of Tanishq s 436 stores are outside large cities - 38% in places with 200,000-plus population and 32% in smaller towns - with the remaining 30% in metros and mini-metros, chief executive Ajoy Chawla said. Some of these are located in places such as Kudal in Maharashtra s Sindhudurg district, Bhawanipatna and Angul in Odisha, and Mirzapur and Balia in Uttar Pradesh.