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Surge in Wendy s complaints exposes limits to consumer tolerance of unstable prices

Surge in Wendy s complaints exposes limits to consumer tolerance of unstable prices
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San franciscoUnited statesDavid koenigDebbie roxarzadeDaniel freundNeil saundersJason goldbergMassachusetts institute of technologyAssociated pressWalmart incHotels doMassachusetts instituteUber eatsPublicis groupeLas vegas based rachelSauce pricing

Wendy s dynamic pricing draws major backlash from consumers

The pricing model, which Wendy's later had to clarify wouldn't raise prices, drew backlash from consumers not willing to pay extra for fast food.

United statesSan franciscoDavid koenigNeil saundersDaniel freundDebbie roxarzadeJason goldbergAssociated pressWalmart incMassachusetts institute of technologyHotels doDouble comboMassachusetts instituteUber eatsPublicis groupeLas vegas based rachel

Wendy s dynamic pricing draws major backlash from consumers

The pricing model, which Wendy's later had to clarify wouldn't raise prices, drew backlash from consumers not willing to pay extra for fast food.

United statesSan franciscoDebbie roxarzadeJason goldbergDaniel freundDavid koenigNeil saundersAssociated pressWalmart incMassachusetts institute of technologyHotels doDouble comboMassachusetts instituteUber eatsPublicis groupeLas vegas based rachel

Wendy s dynamic pricing draws major backlash from consumers

The pricing model, which Wendy's later had to clarify wouldn't raise prices, drew backlash from consumers not willing to pay extra for fast food.

San franciscoUnited statesDebbie roxarzadeDaniel freundJason goldbergDavid koenigNeil saundersHotels doMassachusetts institute of technologyWalmart incAssociated pressDouble comboMassachusetts instituteUber eatsPublicis groupeLas vegas based rachel

Wendy s dynamic pricing draws major backlash from consumers

The pricing model, which Wendy's later had to clarify wouldn't raise prices, drew backlash from consumers not willing to pay extra for fast food.

United statesSan franciscoNeil saundersDebbie roxarzadeDavid koenigDaniel freundJason goldbergWalmart incHotels doMassachusetts institute of technologyAssociated pressDouble comboMassachusetts instituteUber eatsPublicis groupeLas vegas based rachel