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Wendy s dynamic pricing draws major backlash from consumers

Wendy s dynamic pricing draws major backlash from consumers
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San franciscoUnited statesNeil saundersDavid koenigDebbie roxarzadeJason goldbergDaniel freundMassachusetts institute of technologyAssociated pressHotels doWalmart incDouble comboMassachusetts instituteUber eatsPublicis groupeLas vegas based rachel

Wendy s dynamic pricing draws major backlash from consumers

The pricing model, which Wendy's later had to clarify wouldn't raise prices, drew backlash from consumers not willing to pay extra for fast food.

United statesSan franciscoDebbie roxarzadeDavid koenigJason goldbergNeil saundersDaniel freundHotels doMassachusetts institute of technologyWalmart incAssociated pressDouble comboMassachusetts instituteUber eatsPublicis groupeLas vegas based rachel

Wendy s dynamic pricing draws major backlash from consumers

The pricing model, which Wendy's later had to clarify wouldn't raise prices, drew backlash from consumers not willing to pay extra for fast food.

United statesSan franciscoDavid koenigNeil saundersDaniel freundDebbie roxarzadeJason goldbergHotels doMassachusetts institute of technologyWalmart incAssociated pressDouble comboMassachusetts instituteUber eatsPublicis groupeLas vegas based rachel

Wendy s dynamic pricing draws major backlash from consumers

The pricing model, which Wendy's later had to clarify wouldn't raise prices, drew backlash from consumers not willing to pay extra for fast food.

United statesSan franciscoDaniel freundDavid koenigDebbie roxarzadeJason goldbergNeil saundersAssociated pressHotels doWalmart incMassachusetts institute of technologyDouble comboMassachusetts instituteUber eatsPublicis groupeLas vegas based rachel

Some restaurants are already using surge pricing -- and reaping big profits — as Wendy s plans fluctuating charges

Barbecue chain Tony Roma’s and nearly 100 other small restaurants have already turned to fluctuating menu prices during peak times, according to one company that sells the software specializing in dynamic pricing.

New yorkUnited statesDebbie roxarzadeChristopher sadowskiChris webbColin webbKrik tannerMark kalinowskiTony romaAngeles based sauce pricingLas vegas basedSauce pricingUber eatsGetty imagesFast foodFood delivery

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