#robertsinrussia. hi, there alex. thomas, have you learned how to say hello in russian yet? i just did. [ speaking foreign language ] it s going to be an adventure. it is an adventure. it s an adventure here. election day. looking like 2013 may be the year of the moderate. we will discuss anyone but cuccinelli and the real chris christie, michael steele, governor rendell, joey reid and sasha eisenberg. we will discuss how pot and the minimum wage got into the voting booth. we will look at new york city s mayoral race. a tale of two bill de blasios and life after bloomberg. all that when now starts right after this. so we could be a better, safer energy company. i can tell you - safety is at the heart of everything we do. we ve added cutting-edge technology, like a new deepwater well cap and a state-of-the-art monitoring center, where experts
it s remarkably effective getting people to vote. if you have good data and strong analytics telling you who supporters are in the electorate but not necessarily habitual voters and a lot of volunteers who can put stickers on doors, you have a recipe for driving turnout even if you have terry mcauliffe who you would not think is an inspiring figure for his base. wearing an i voted sticker. governor, you wanted to say something there. i think sasha is right campaigns especially on the democratic side have become more sophisticated and that public pressure about did you vote yet works to a degree. but don t think for a moment that there isn t self-driven voters. the enthusiasm gap still matters. if you look at 2008 when democratic enthusiasm for president obama was at its highest level, unbelievable the turnout. in 2010, the enthusiasm level among democratic voters was way
against him. his poll numbers were good. cory booker could have run against him for governor. who would have won. i don t think cory booker would have won. we love cory booker. we love cory booker in new york city. if cory booker thought he could beat chris christie for governor, he would have run against him. before we go, really quick, sasha, what is also of note and should notten be marginalized in this competition is the amount of money. as of thursday outside spinneding for candidates in the jersey race topped $35 million, twice since 2009, highest by any state except california. we re just going to see more and more money thrown at the state level races, because as we said before, this is where the action is. the money is spent down ballot big legislative districts in new jersey. democrats are targeting voters called christie-crats.
they are trying to split the ticket and legislature serve as a check on them in the next four years. it will be an interesting wednesday morning. thank you sasha issenberg, the victory lab, buy it immediately. legalizing pot, not your parents ballot initiatives. the progressive shift down ballot just ahead. an important message for americans eligible an important message for for medicare. the annual enrollment period is now open. now is the time to find the coverage that s right for you .at the right price. the way to do that is to explore your options. you can spend hours doing that yourself .
northern virginia. i m sure mcauliffe would like that picked up a little bit. sasha, in terms of turnouts, traditionally we think of republicans as having much better operation in terms of turning out voters in off year elections. do you think that democrats are learning the lesson of how to get voters to the polls when the states are not seen nationally as that high but ultimately are quite high for a party for a political landscape that sees most action happening at the state level? yeah. arguably the biggest shift that s taken place innovation in the world of campaigning has come in terms of mobilizing voters, turns them out, not just persuading them. campaigns especially on the left have gotten smarter about understanding behavioral psychology of motivating voters. what s come away, obvious we have conversations and talk about will democrats be motivated to turn out,