0 chris christie s goal. he wants to try to send a message to the rest of the political world and his party that his way is the way to get the party back on track. to win a presidential election for the first time in a long time. but i don t see this as a way to really make that message clear. i think that he s facing weak competition. he s facing a candidate who has struggled raising money, who has struggled to get her message out. when you think about looking ahead, assuming chris christie runs, he s going to face a very different field in the republican primary. and if he were to win that, he d face a very different strength of candidate in a democratic challenger. and so i think he s going to have a hard time making the case that this is going to prove that he s a presidential candidate. you bring a great point up about money. if we follow the money, which always takes us down interesting paths, we ve got the new york times pointing out the massive amounts of it flowing into je
0 election cycle whether you think any lessons have been learned on the right side of the aisle in terms of voter outrage? can we see any lessons in virginia? i ve been really surprised. there s been a lot of lip service on the right starting with rnc postmortem report that came out this year, talking about the need to make better investments and the ground game, the use of data and analytics. i don t in talking to republicans at the national or local level see a lot of people who have developed the expertise to do that. this is difficult, sophisticated stuff. your normal sort of political operative staffer types don t have the skill set to do it. in the wake of the democrat s loss in 2004, they invest in a lot of new institutions to house data, do analysis, do testing at great costs that existed on the left. nobody on the right has taken that type of leap yet. in terms of the campaign itself, governor, the surrogate issue in virginia was has been an interesting one. terry mcauli
and money to create something new in politics. he created the perfect political corporation. sasha eisenberg wrote the book. make sure the people know how to vote. harnessing data like tv viewing habits, voting history, social media, the obama campaign made a profile of every persuadable voter in the country. and then with behavioral psychology, they targeted people with personalized messages and coaxed them to the polls. these are like drug trials, pharmaceutical trials, where the voters are the guinea pigs. it was developed in this plain-looking wash t. c. office building, home to the afl-cio. inside is a secretive entity called the analyst institute. what is the analyst institute? it is a consortium of liberal group, parties, campaigns and
today we might wonder what hath samuel morse without? practically all of us generate with computers, phones and other devices an almost continuous trail of electronic data. that information can be stored 40 knows where are analyzed by who knows whom for who knows what purpose. in recent days we learned how our government is tapping into a lot of that data phone records, e-mails and web postings often provided by private internet companies and individual yes feeds like in the wake of the boston marathon bombing. should i be creeped out or comforted? this hour we will try to sort some out for you. we begin with a visit to my home in atlanta. nice to meet you. great to meet you, too. come on in. in a prior life, frank ahern of new york stay made a living as a skip tracer. a sort of private investigator who tracks down people who have skipped town and don t want to be found. he would use the proverbial paper trail which back in the day was literally made of paper. phone b
is more poetic and it has me holding up a jar containing an insect, inspecting this insect. why different covers? why would that sell in england? i have no idea. i actually like both covers and i m quite happy to have both of them out there. and appetite for wonder the making of the scientist. richard dawkins is the author. it will be in bookstores in september of 2013. this is booktv on c-span2. malcolm gladwell what s your new book about? it s called david and goliath underdogs, misfits and the art of battling giants and it s about underdogs. i got really interested in telling the stories of people who seem weak and powerless and yet go on to accomplish great things. and that was a puzzle of how they managed to do that i thought was worthy of a book ,-com,-com ma and so this is my latest. back in 09 you 09 you wrote a piece for the new yorker. david versus goliath and i will let you tell the story but is that when your interest started? yeah although i wou