All 24 of Planned Parenthood’s health centers in Wisconsin stayed open from the onset of the pandemic last March.
“We made a mission-decision to serve as many people as we (could) as long as we were safe,” said Tanya Atkinson, Planned Parenthood of Wisconsin’s president and chief executive officer.
Lockdowns led to an initial decline in foot traffic, meaning that the organization had to find new ways to reach patients who come to health centers for a wide variety of services, including STD testing and cervical cancer screenings.
In April, 2020, Planned Parenthood launched a telehealth option for patients seeking family planning services. That same month, the Planned Parenthood Direct app debuted in Wisconsin. The app allows patients to request birth control and get treatment for urinary tract infections. The organization also saw an increase in the number of patients who received Quarterly Contraceptive Kits. Delivered by mail, QCKs include a patients’ preferred
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Sasha Bariffe opened Prism Birth Services on Milwaukee’s west side shortly before the pandemic, and serves mostly Black and brown families.
The last few weeks, we’ve been reporting on how minority-owned small businesses and other earners have been affected by the pandemic.
WUWM s LaToya Dennis continues our COVID Earners series with Wisconsin’s first Afro Latina, certified professional midwife. Sasha Bariffe opened Prism Birth Services on Milwaukee’s west side shortly before the pandemic forced many businesses to close their doors, at least temporarily. Bariffe services mainly Black and brown families, which even before COVID-19 had some of the worst birth outcomes in the country here.
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