Why feminine hygiene start-ups find traditional brick-and-mortar distribution unviable
The Rs 5,000-odd crore feminine hygiene market (dominated by P&G and Johnson & Johnson with over 90 per cent market share), has witnessed the entry of a host of new-age brands in the past few years
Ajita Shashidhar | March 6, 2021 | Updated 10:01 IST
Stigma around menstruation in India has made shopping for sanitary products an unpleasant experience, especially in traditional stores
Every time a woman buys a pack of sanitary napkins at her neighbourhood grocery store, it is the man behind the counter who is more uncomfortable than the woman herself. The usually friendly salesman tries his best not to have an eye contact with the woman across the counter, hurriedly wraps the packet in an opaque black cover and hands it over to her.
Updated Jan 10, 2021 | 20:42 IST
Many innovators in the country created an opportunity amidst a global crisis, and have created unique products for India to fight against the Coronavirus pandemic India Revival Mission: India s ‘Aatmanirbhar’ push amidst a global pandemic
New Delhi: On India Revival Mission, India’s battle against COVID is not just being fought by the government also the people of India. Health care workers and frontline workers have been working for the country every day. Not only on the health front but in terms of the economic revival, many entrepreneurs have worked hard to achieve positive growth. PPE kits, masks, sanitsers, and air purifiers were not readily available in India, and we were dependent on the import of these products.