Revealed: Top TikTok influencers in the GCC
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TikTok’s approbation in the region continues to gain momentum
by Gulf Business March 2, 2021
Leveraging the impact of video as a tenacious mode of communication and engagement, many influencers and celebrities have taken to TikTok – a social media platform for mobile video content – to connect with a wide-ranging consumer base in an attempt to gain greater viability and influence.
Regionally, TikTok’s top influencers have seen their followers double over the last year, with the cumulative total of the top 10 GCC TikTok personalities growing from 24.6 million at the beginning of 2020 to 54.6 million by February 18 this year.