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The June Motel founders to star in Netflix makeover series
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Talking Shop With April Brown & Sarah Sklash, Founders of The June
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So You Want to Open a Hotel? Now?
Some new hotels and inns are thriving during these trying times by doubling down on the local market, creating escapist atmospheres and employing other, almost unheard-of tactics.
For the June Motel Sauble Beach, the key to success so far has been government support paired with a slate of virus safety measures, a doubled-down approach to attracting locals and a cool, escapist atmosphere.Credit.Lauren Miller
By Sarah Firshein
Published Jan. 28, 2021Updated March 15, 2021
Before the pandemic began, the second location of The June Motel, a 24-room boutique hotel in Sauble Beach, Ontario, was set to open late last spring. To be fully ramped up for Lake Huron’s 2020 beach season was the goal.