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Brokers want less AI conversation and better service please

Brokers want less AI conversation and better service please
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Review of the Year 2023: Axa s Sarah Mallaby

Sarah Mallaby, Axa commercial distribution and trading director, reflects on the insurer’s cautious exploration of the opportunities afforded by AI and pushing

Ida Axling - Insurance Age

Ida joined Insurance Age as a reporter in October 2014. Prior to entering the world of insurance she worked at a number of regional newspapers in her native Sweden. Ida held roles including senior reporter and news editor before becoming deputy editor in November 2020. She won the British Insurance Brokers’ Association’s Best Trade Award in 2020 and the Best Profile Award in 2019. In 2019, Ida also won Headline Money’s General Insurance Journalist of the Year (B2B) Award.

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