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The Bean Soup Effect: Individualism has gone too far

I cannot be the only one who saw the bean soup TikTok. As one can imagine, this TikTok video was of a woman showcasing her recipe for bean soup, which

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New TikTok what about me trend will reveal if you re selfish

A new behavior trend that is sweeping social media has been called out for being “toxic” and “selfish” – but could you be doing it without even realizing?

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TikTok trend: What About Me effect on social media reveals if you are toxic and selfish

TikTok trend: What About Me effect on social media reveals if you are toxic and selfish
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Is the What about me? effect lurking behind your main character energy?

A viral bean soup recipe prompted one content creator to call out self-centred comments online, dubbed the ‘What About Me?’ effect. Meredith Clark writes how tapping into our ‘main character energy’ may be the root cause of a new internet phenomenon

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The What About Me Effect Is All Over TikTok Are You Guilty Of It?

A viral TikTok put a name to this common phenomenon.

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