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For the first time, LeoVegas is launching a global marketing campaign with a new commercial concept. With this new concept, the company will create unified communication, consistent across all markets. The new concept will take place at LeoVegasâ fictitious headquarters in the LeoUniverse. This will be rolled out with localised adaptations during the first quarter of 2021.
This spring, the gaming company LeoVegas is launching a global marketing campaign. In connection with this, the company will introduce a completely new commercial concept; LeoUniverse, where the companyâs fictitious Chief Entertainment Officer, Leo, works at the company s headquarters. With the help of humour and recognition of everyday life, LeoVegas creates a commercial series that combines laughter and entertainment in high-quality production.
LeoVegas launches ‘LeoUniverse’ marketing initiative Share
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LeoVegas has launched its ‘LeoUniverse’ marketing campaign, introducing the fictitious Chief Entertainment Officer, ‘Leo,’ who will ‘work’ at the company’s headquarters.
The new commercial concept will create a unified communication strategy consistent across all markets, and will be launched with localised adaptations during the first quarter of 2021.
Sarah Krusell, Marketing Production Director at LeoVegas, explained ”Offering the best customer experience starts with our marketing.”
“With this new concept, we invite our customers to a completely new ’LeoUniverse’, a world filled with entertainment, excitement, and humour. We will get to know several new characters but also meet familiar faces from our most popular games.”