The People Platform™ From Epicenter Selected by National CineMedia and Screenvision Media For Future Of Cinema Audience Measurement
Deploying Always-On, Location-Based Mobile Measurement Enables Geo-Verified Response from Over 95M Consumers in U.S.; Feeds Cinema Data Into Nielsen Media Impact Platform
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BOSTON, Jan. 14, 2021 /PRNewswire/ Epicenter Experience today announced that their technology The People Platform has been selected by cinema advertising industry leaders National CineMedia (NCM) and Screenvision Media as the new future of Cinema audience measurement.
Through its cloud-based mobile technology, The People Platform is purpose-built for the Experience Economy, enabling authentic conversations between individual consumers and companies in near real-time to unlock a comprehensive understanding of customer experience and behavior.