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Morning Brew welcomes Sara Badler as chief commercial officer, advertising

Morning Brew welcomes Sara Badler as chief commercial officer, advertising
editorandpublisher.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from editorandpublisher.com Daily Mail and Mail on Sunday newspapers.

United statesNew yorkDotdash meredith sara badlerDotdash meredithSara badlerNew york timesDickinson collegeMorning brewStrategy operations

AdPushup announces Global Publishing Leaders of 2021

/PRNewswire/ AdPushup, a leading ad revenue optimization platform for publishers has released the list of its second edition of Global Publishing Leaders.

Prnewswire adpushupMichele devineGeetanjali sharmaSara badlerAnkit oberoiPartnership programmaticGlobal publishing leadersEnterprise advertisingBrooke edwardsJanelle faulkGlobal headAdvertising operationsGoogle certified publishing partner

How top publishers are optimizing first-party data

Marketing leaders from BuzzFeed, U.S. News & World Report, Dotdash, PRX and GBH share insights on how publishers can gain the upper hand in the new age of privacy-compliant customer data.

New yorkUnited statesTina cassidyJake sullivanAndrew kuklewiczJohn diosoBuzzfeed ken blomKen blomSara badlerNew york timesWashington postFederated learningBloomberg mediaVox mediaLinkedin audience network headPartnerships peter turner

LiveRamp is name-dropping Macy s, and its money, in pitches to publishers Here s why

“Brand X wants to spend on your inventory!” It’s the sort of pitch publishers have been getting from one identity tech provider in particular in recent months: LiveRamp. Publishers say LiveRamp among the best known of the ID tech players has been particularly aggressive in its quest to coax publishers to adopt its identity product, even name-dropping brands they claim have committed to spending on identified audiences. In February, LiveRamp sent emails to publishers saying Macy’s signed on to spend $1 million on ads carrying LiveRamp IDs, according to two publisher executives who received the emails, which were viewed by Digiday. LiveRamp’s pitch may be falling flat, though.

Liveramp macySara badlerTravis clingerAndrew kraftVerywell healthSports illustratedAuthenticated traffic solutionடிராவிஸ் கிளிங்கர்ஆண்ட்ரூ கிராஃப்ட்வெர்வெல் ஆரோக்கியம்விளையாட்டு விளக்கப்பட்டுள்ளதுஅங்கீகரிக்கப்பட்டது போக்குவரத்து தீர்வு