Until this year, Mr. Pickle’s Sandwich Shop was one of the best-kept secrets in the country. A beloved northern California “cult” brand, it grew by word of mouth from one to 56 locations over the course of almost 30 years. Now, under the leadership of veteran franchise gurus who successfully expanded the brand into Arizona in recent months, the secret is out, and Mr. Pickle’s is offering franchise opportunities nationwide.“We are built differently on purpose and with purpose,” says CEO Michael Nelson, a veteran of Carl’s Jr., Subway, and Wing Stop brands.
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