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This story is from November 25, 2020
HI LIFE - In collaboration with VLCC Femina Miss India 2020
Updated: Dec 21, 2020, 12:44 IST
Feminine hygiene and wellness brand, Hi Life, comes on board as Hygiene Care Partner for India’s premier beauty contest, VLCC Femina Miss India 2020. The high-powered partnership is rooted in shared values, social conscience, matching ideals, and singular vision; to build an ecosystem to celebrate the power of beauty and inclusivity. The partnership ushered new possibilities to drive technology & digital media into introducing best practices &awareness in the personal care space. Turning up the volume on feminine hygiene talk, breaking stigmas around vaginal wellness, echoing the significance of wellness, providing quality care, Hi Life has played an instrumental role in breaking new ground, by integrating luxury in personal care essentials. With the ultra-flexible and convenient subscription service, Hi Life has maintained gold standards in consumer