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The iconic film
Singham completes 10 years today. The film’s actors, writers and director Rohit Shetty have been celebrated a lot, and rightfully so. But even the Reliance Entertainment team needs to be celebrated. The reputed production house produced
Singham single-handedly and ensured it was mounted on a huge scale that it fully deserved. On the film’s 10
th anniversary,
Bollywood Hungama spoke to Sanjeev Lamba, who at that time was the CEO of Reliance Entertainment and he shared his experience of working on the film.
When asked how the film was conceptualized and how director Rohit Shetty came on board, Sanjeev Lamba, the Executive Producer - Hungama Originals, Hungama Digital Media, said, “It was somewhere in November 2010 that we met Rohit Shetty. While discussing what we can work on together, I happened to mention that we had produced
Preparation to cancel the possession certificates of two thousand plots in Gurugram know the reason - गुरुग्राम में दो हजार भूखंडों का कब्जा प्रमाणपत्र रद्द करने की तैयारी, जानिए इसकी वजह
livehindustan.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from livehindustan.com Daily Mail and Mail on Sunday newspapers.
we Have To Take A Pledge To Protect Nature - व्हाट्सअप से हटकर प्रकृति के संरक्षण का संकल्प लेना होगा
amarujala.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from amarujala.com Daily Mail and Mail on Sunday newspapers.
Stalled Shoots: OTTs may acquire content to strengthen pipeline of new releases Asmita Dey © Provided by The Financial Express Netflix, Amazon Prime Video, Eros Now, SonyLiv, Voot did not respond to FE’s queries.
Given the cancellation of shoots and uncertainty about new schedules will disrupt the release calendar of original content by over-the-top players they could look to acquire content from other production houses. New releases are crucial for OTT players-both to retain subscribers and acquire new ones.
Most content companies FE spoke to said they may not be able to meet their quarterly targets and that some scheduled launches would be delayed. However, content planned to be released before June will stay on schedule since production has been completed.
OTT firms look beyond ads, subscription for revenue
ZEE5 and ALTBalaji have collaborated with e-retailers to launch merchandise for shows such as Rangbaaz.Premium
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Video streaming services are increasingly going beyond advertising and subscription to look at ancillary streams of revenue such as merchandise, music and brand integrations to monetise their content.
Such strategies not only build appeal among audiences and widen mediums of reach but also help create enduring intellectual properties that will ultimately result in larger fan bases, according to media experts. These could possibly account for up to 25% of the total revenue of streaming services in the coming years, they said.