India’s OTT industry loses up to 30% revenue to piracy
OTT content industry in India is estimated to grow 17% over FY21 to touch a revenue of Rs33,800 crore by FY22. (Photo Imaging: Kishore Rawat)Premium
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NEW DELHI: Advertising and subscription-led video streaming services are losing up to 30% of their annual revenue to piracy as more and more Indians log in to digital platforms to watch content.
Popular shows such as Scam 1992 on SonyLIV and Ashram on MX Player have seen pirated versions surfacing within half an hour of their launch.
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