Insomnia is a $5 billion market, largely from spending on pills and sleep aids, but one ex-doctor is pursuing a radically different approach to sleep struggles.
Insomnia is a $5 billion market, largely from spending on pills and sleep aids, but one ex-doctor is pursuing a radically different approach to sleep struggles.
Saniya Warwaruk tried and abandoned pills, potions and breathing exercises in her year-long battle with insomnia. Finally, she realized her own anxiety about not sleeping was fuelling the flames.